Featured Case Study

Revolution Cleaning Ltd

From limited digital presence to a full growth system

Revolution Cleaning Ltd is a commercial and residential cleaning business. When we started working together, they had a limited online presence and no proper system for managing leads, following up on enquiries or running professional outreach.

We built a complete digital growth system, not just a website, but the full infrastructure around the business: Google presence, CRM, lead database, AI-assisted outreach, inbox workflows, quotes, invoices, real content and ongoing growth support.

What was delivered

Full local website

A 32-page modern website covering services, service areas, trust signals, FAQs and clear calls to action, built to rank locally and convert visitors into enquiries.

Google Business Profile

Full setup and optimisation: categories, services, photos, review strategy, posts and local search visibility. Helping the business show up on Google Maps when people search for cleaning services.

Google Ads

Targeted ad campaigns bringing in real enquiries from people searching for commercial and residential cleaning services in the local area.

Tailored CRM system

A custom business dashboard with lead database, contact management, pipeline tracking, quote and invoice support, client/contract tracking and profit/spending visibility.

B2B outreach system

A large local business database with AI-assisted lead vetting, contact selection, B2B email pipelines, follow-up sequences, custom inbox features, reply tracking and business workflow support.

Real work photos and content

We go out with the owner and take real photos of him working for the website, social media and Google Business Profile. This matters because it makes the business look professional and real, not stock-image generic.

Quotes, invoices and client tracking

Support with quote creation, invoice management, client/contract tracking and profit/spending visibility, reducing admin and improving business operations.

Ongoing growth support

Monthly system checks, CRM improvements, outreach campaign management, content suggestions, business research and practical growth planning.

CRM and outreach system in detail

The CRM is not a generic subscription tool. It was planned and built specifically around the cleaning business. the types of leads they need, the pipeline stages that match their workflow, the contact categories relevant to their market and the outreach angles that actually work for commercial cleaning.

Business discovery and CRM planning
Custom dashboard structure
Lead database with local business data
AI-assisted lead vetting and contact filtering
Business-specific lead categories (facility managers, estate agents, office managers, schools, property managers, commercial sites)
Pipeline stages built around the cleaning business workflow
B2B email pipeline creation with AI-suggested sequences
Client approval before any campaigns go live
Follow-up sequences with reply and opt-out handling
Custom inbox features and email workflows
Quote and invoice tracking
Monthly campaign reports and strategy reviews

Real photos, not stock images

We go out with the owner and take real photos of him working for the website, social media and Google Business Profile content. This is not just building from behind a screen. We help make the business look professional in the real world, not just online.

This matters because customers trust real photos of real work. Stock images make a business look generic. Real content makes it look credible, experienced and trustworthy.

The result

Revolution Cleaning Ltd now has a full digital growth system: a 32-page website that ranks locally, a properly optimised Google Business Profile, targeted Google Ads generating real enquiries, a tailored CRM managing their entire lead pipeline, AI-assisted B2B outreach contacting the right businesses, professional email workflows, quote and invoice tracking and ongoing monthly growth support.

This is our strongest case study because it shows what a full growth system looks like when everything works together, not just a website, but the entire system around the business.

Want a setup like this?

Want a growth system like this?

Book a free review. We'll look at your current setup, explain exactly what we'd build for your business and give you a clear quote before anything starts.

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